Whether or not you already have a website or online presence, Instapage makes it possible to produce conversion-focused landing pages to help you to generate more leads, sell more products or elicit some other action from your visitors.
Intuitive landing page editor – whether you want to start with a blank canvas or edit one of the many templates, the drag-and-drop page builder interface of Instapage is powerful yet easy to use.
Effective form builder – to ensure you’re able to capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
Useful selection of widgets – as well as the forms, you can easily add other elements to your landing pages, including videos, images and buttons.
Tracking and reporting – thanks to the built-in analytics, heatmap and A/B testing tools, you can quickly see what’s working and what isn’t, and then optimize your landing pages for better results.
Integration options – Instapage can connect to lots of types of services, such as email marketing platforms, WordPress and many more, via Zapier.
Hosted system – rather than using a WordPress landing page plugin, everything is hosted by Instapage independently from your website. Your account can be used to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
The above overview of Instapage certainly should be tempting for anyone who’s looking for a powerful yet easy-to-use landing page builder.
The marketing content for Instapage claims there are more than 200 templates to choose from, but, when browsing the library, there seemed to be more like 80. Some of the templates weren’t full landing page options either, such as the thank you page templates, so don’t let the headline figure of more than 200 templates unduly influence your decision.
Instapage gives you about 80 to 90 landing page templates to work with.
However, as you can see from the landing page library, the templates you do get access to have been designed to a very high standard and cover a range of goals.
You can preview all of the Instapage templates before deciding which one to use.
Thanks to the filters, you can quickly find the type of template you’re looking for when starting a new landing page.
The landing page templates are divided into categories, which makes it easy to find the type you’re looking for.
As the templates cover product sales, signup forms, event registrations and app downloads, you can get a good idea of who is the target audience of Instapage.
Whether you start with a blank canvas or one of the templates, the editor of Instapage gives you the freedom to produce a custom landing page. In fact, freedom is probably the key word when describing the Instapage landing page editor.
You can either start with a blank canvas or edit a template to create your landing page with the Instapage page builder.
Unlike even the most advanced WordPress page builders, the Instapage page builder lets you position your elements anywhere on the page. Instead of being configured to a grid layout, or a column and row-based structure, you’re free to move the items on your page anywhere on the canvas – even on top of each other.
You can stack items on top of each other if you want in the Instapage landing page editor.
A lack of constraints and total creative freedom can be overwhelming. So, to help to combat this, Instapage displays helpful markers and grids as you move items around the page, giving you an easy way to line up your page elements if you want to.
You can place items anywhere but Instapage displays guides to help you to position your content.
One really nice feature of the page builder is that as you move an item around the distance between that item and the other page content is displayed, giving perfectionists an easy way to position their page elements. Furthermore, as you move items around the page in the drag-and-drop interface, they’re gently snapped to the underlying grid layout.
The distance between items is displayed as you move them around the page.
While you’re free to ignore this grid and other indicators, it’s nice to have some guidance when it comes to arranging the page elements.
The elements that make up your pages can be easily customized through the Instapage page builder interface. Selecting an item on the page displays a few settings for it, along with an edit button.
Clicking on an element in the page builder displays its customization controls.
Clicking on the edit button reveals the properties of the item in the side panel, and, from there, you can make a range of changes beyond what’s available on the floating toolbar.
More customization controls are displayed in the sidebar when editing a page element.
If you’re going to be creating multiple landing pages, either for yourself or your clients, Instapage has a great timesaving feature that you may appreciate. That feature is called Instablocks, and it enables you to build a library of reusable assets, or blocks, that you can insert into any of your landing pages.
You can create custom blocks and save them for reuse in your landing pages.
For example, you could create a custom testimonials block that contains positive feedback from your customers, and then save it as an Instablock. Then, whenever you’re creating a landing page that needs to include testimonials, you can quickly insert that Instablock into the page.
Instapage has lots of templates to use as the starting point for your reusable blocks.
Other uses for Instablocks could include making page headers, footers, calls-to-action and anything else you can create with Instapage that you may want to use on multiple pages. Furthermore, Instapage comes with a varied selection of Instablock templates for you to use as starting points for your own assets.
You can quickly insert a range of elements into your landing page designs by using the Instapage widgets. To add one to your page, simply click on one of the widget icons on the sidebar menu of the Instapage editor, and it’s instantly dropped onto the canvas.
If you click on a widget item from the sidebar menu, it will be added to your page, ready for customization.
From there, you can move it around the page and start editing its appearance and content. You can also define the action associated with a widget, such as setting what happens when someone clicks on a button.
Vertical and Horizontal lines
With a modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you can add ready-made sliders, testimonials, pricing tables and many more items to your pages.
Let’s talk about Phone Number for Instapage but before…
All landing pages created by Instapage are mobile-friendly by default. However, you can switch to the mobile view of a page you’re working on in the editor, and then make modifications that only mobile users will see.
You can switch to the mobile view of the editor, then hide blocks you don’t want mobile users to see.
So, if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage does include this functionality. However, you can’t quite create two totally different versions of a page. Instead, you’re just able to hide elements you don’t want shown to mobile users.
Once you’ve created a landing page with Instapage, you have a few options for publishing it that include:
Publishing it on a WordPress website via a free plugin.
Publishing it on a Drupal website.
You can also test your landing pages on a demo domain provided by Instapage, but it’s not recommended that you run campaigns on any landing pages published in this way. Instead, you should use a domain you’ve registered elsewhere.
If you do want to publish an Instapage landing page on your WordPress website, it’s very straightforward. After activating the free plugin on your site, you’ll need to connect your WordPress website to your Instapage account by entering a few easily available details.
The Instapage WordPress plugin makes it easy to publish landing pages on your WordPress website.
When publishing a page from Instapage on your WordPress website, you can choose whether it’s displayed as a landing page, a 404 error page or the homepage of your website.
As well as publishing landing pages on a website built with WordPress or Drupal, you can use a domain name you’ve registered to make your pages available online.
You can quickly see where you’ve published each landing page in your library.
Instapage displays instructions for many of the most popular registrars to help you to quickly connect your domain to your Instapage account. There’s also lots of documentation on the website that explains the process in more depth.
The instructions make it easy to connect your Instapage account with your domains.
There’s no limit to the number of domains and subdomains you can connect to your Instapage account, allowing you to publish up to 30 landing page experiences on the Business plan (more on the Enterprise plan) at any one time, across multiple domains or WordPress and Drupal websites.
Your Instapage landing pages can be integrated with a wide range of third-party solutions, including analytics tools, email marketing services and webinar providers. If you want to promote products with Instapage, you can connect your landing pages to a Shopify ecommerce store or PayPal to collect payments online.
Once you’ve published a landing page, you can start monitoring how it’s performing. One option is to use the built-in heatmap tool to see what your visitors have been doing while viewing your pages, such as where they’ve been clicking or how far they’ve been scrolling.
So, Phone Number for Instapage, To help you to get even more conversions out of your visitors, Instapage lets you run A/B tests on your landing pages, too. Through the controls you can create a copy of a landing page, then make changes to the new version of the page, such as changing the call to action. Instapage will then show the different versions of your page to your visitors to see which one performs the best.
So far, we’ve seen what templates you get access to with Instapage, how easy it is to create custom landing pages, and the options for publishing your pages, plus a few more of the things you can do with this tool.
Some examples of those features include:
The option of integrating with Google AdWords to see advertising data inside your Instapage dashboard.
A large library of online documentation to help you to get the most out of Instapage.
Support for creating Google AMP landing pages.
To see the full list of Instapage features, visit the plans page.
Hopefully, this review has given you a good idea of whether or not Instapage is right for you. However, if you’re still not sure, you can try it for free for 14 days using the trial offer. You’ll need to enter your payment details to access the trial, so you can be automatically billed once it’s over, but, if you’re not happy, canceling is straightforward.
If you are happy with the trial, there are two options for signup up to Instapage.
There’s also a custom Enterprise plan that’s tailored to meet your specific needs, with custom pricing that reflects your configuration. After a call with the sales team, your personalized Enterprise plan will be set up according to your requirements.
Instapage is certainly a powerful landing page creation and lead generation tool, but is it right for you?
A good range of professional-looking landing page templates.
The ability to deliver files and sell items via your landing pages.
An advanced landing page builder that’s easy to use.
Enough landing page publishing options.
Lots of reporting data and tools to help you to optimize your pages.
Features that make Instapage good for collaborating with team members and clients.
Good mobile support to help you to design mobile-friendly landing pages.
Lots of helpful online documentation and a responsive live chat support channel.
Not as many landing page templates as some other tools, including Leadpages.
Fewer page widgets compared with premium WordPress page builders, such as Divi.
Business plan limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members. Allowances on Enterprise plan can be customized.
Slightly limited ecommerce options compared with other tools, such as Leadpages.
High pricing makes it unsuitable for casual website owners.
Those pros and cons should give you some points to consider when deciding if Instapage is the best landing page builder for you.
As you can see, Instapage is a powerful landing page builder and publishing tool.
Phone Number for Instapage, let’s cover important things to know.
Used/using Instapage? Thoughts and opinions?